Working with Saudia Aviation has been especially meaningful to me, as it brought together my passion for aviation, media, and the Saudi aviation community.
Saudia X Saudia Aviation
Saudia’s Historic Aircraft Investment Announcement (May 2024)
During the Future Aviation Forum 2024 at the Ritz-Carlton Riyadh, Saudia announced one of the largest aircraft investments in Saudi aviation history.
Through Saudia Aviation, the announcement was communicated in a faster and more community-driven format designed to engage aviation audiences beyond traditional corporate media channels.
The content was planned, filmed, edited, and prepared for publication directly on-site shortly after the announcement, allowing the aviation community to receive updates almost immediately as the event unfolded.
The campaign contributed to more than 2 million views across Saudia Aviation’s social media platforms and became part of the broader online discussion surrounding Saudia’s aircraft announcement.
My Role
-On-site shoot planning
-Rapid-turnaround video editing
-Live-event multimedia execution
-Assisting publication workflow for Saudia Aviation’s media platforms
This project highlighted the importance of speed, adaptability, and audience-focused communication within modern aviation media.
With Eng. Abdullah Alshahrani, GM Media & Public Affairs of Saudia Group, and Rakan Tarabzouni, CEO of Saudia Aviation, during Future Aviation Forum 2024 in Riyadh.
Saudia Strategic Rebranding Announcement (September 2023)
Documented Saudia’s 2023 strategic rebranding announcement in collaboration with Saudia Aviation, an aviation-focused media platform in Saudi Arabia.
Collaborating with Saudia Airlines through Saudia Aviation, I contributed to the on-site coverage and produced platform-native social media content designed for faster, more audience-accessible communication beyond traditional corporate channels.
The project highlighted Saudia’s transition toward a heritage-driven identity aligned with Saudi Vision 2030, including the unveiling of the airline’s new visual identity and livery.
Saudia Aviation
Saudia Aviation Brand Identity
Served as Creative Director for the Saudia Aviation rebranding project — an aviation-focused media hub dedicated to showcasing the growth, culture, and beauty of aviation in Saudi Arabia.
The brand identity was developed to create a modern and community-driven aviation media presence capable of inspiring younger generations to engage with aviation while supporting the broader ambitions of Saudi Vision 2030 and the Kingdom’s expanding tourism and aviation sectors.
The visual identity combines aviation symbolism with Saudi cultural elements. The logo mark integrates an aircraft tail silhouette with elements inspired by Saudi national symbolism, while the supporting graphic system draws inspiration from traditional Sadu patterns commonly associated with Saudi heritage and ceremonial design.
The color palette blends aviation-inspired green tones with purple accents influenced by the Saudi lavender ceremonial carpet, creating a balance between modern aviation aesthetics and cultural identity.
The project reflects my passion for aviation, branding, storytelling, and culturally rooted design systems.